emerging brands

I still remember the moment I saw Willy Chavarria’s collection at NYFW. There was silence—not from…

Many minority-owned brands feel pressured to be perfect across every metric—product quality, social impact, and ethics—while battling systemic funding gaps and unrealistic expectations. This article explores how founders can overcome perfectionism, scale sustainably, and thrive without burning out.

AI is no longer optional for emerging brands—it’s essential. In this article, creative brand strategist Kyle Frazier explores how startups are using AI to automate tasks, personalize customer experiences, and scale efficiently without losing authenticity. With real-world insights from Blavity, Drift, Under Armour, and more, this is your playbook for scaling smarter in the AI era.

From fear of failure to funding gaps and impostor syndrome, the challenges entrepreneurs face can feel overwhelming—but they’re also surmountable. In this honest, story-rich breakdown, Kyle Frazier of Archtoculture explores five real reasons founders hesitate to start (or scale) their business—and how each roadblock holds the potential to shape stronger brand consistency, clarity, and resilience. Featuring lessons from leaders like Sara Blakely, Daniella Pierson, Kathryn Finney, and Sheila Lirio Marcelo, this is a must-read for purpose-driven entrepreneurs ready to move from fear to forward.

Target’s decision to roll back its DEI initiatives sent shockwaves through the startup and minority-owned business communities. In this article, Kyle Frazier—Target Takeoff alum and creative strategist—unpacks what this means for emerging brands, the risks to equity in retail, and why now is the time for entrepreneurs to unite, adapt, and advocate for lasting change.

Tariffs are hitting small businesses where it hurts—in their margins. Discover how founders like Haley Pavone and Andrew Chen are navigating global trade pressures with transparency, creativity, and resilience. From rising costs to real-time storytelling, this article explores how modern entrepreneurs are tackling today’s toughest small business challenges.