Kyle Frazier - Brandly Speaking

NIKESkims: How Businesses in Partnership Can Break the Internet or Break Their Brand 🤔

When Nike teamed up with Skims, the internet lit up—but so did debate around brand risk, consumer trust, and authenticity. In this breakdown, a brand strategist unpacks the bold move, potential fallout, and what happens when businesses in partnership blur the line between relevance and reputation. From Kardashian overexposure to Tesla-fueled controversy, here’s what every brand should learn before signing the next collab deal.

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BRANDING

How Ryan Coogler’s Sinners Redefines Ownership, Personal Branding & Storytelling

Ryan Coogler’s Sinners is more than a powerful film—it’s a blueprint for brand strategy, personal branding, and cultural ownership. From negotiating creative control to building cultural resonance through storytelling, Coogler shows how brand consistency and knowing your value can drive legacy-building results. This breakdown explores how founders, creatives, and marketers can apply these lessons to build brands rooted in authenticity, community, and bold vision.

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labubu trend photo of labubu with designer bags

BRANDING

Decoding the Labubu Trend—and What It Means for Fashion Brands

What do a $200 vinyl toy, a viral Stanley Cup, and a limited-edition handbag have in common? Culture. The Labubu craze isn’t just about collectibles—it’s a masterclass in scarcity, storytelling, and status. This article breaks down how POP MART’s spiky-eared icon is rewriting the rules for fashion and accessory brands. From identity-driven hype to non-traditional luxury cues, discover what your brand can steal from the toy that’s moving like sneakers and styled like a Birkin.

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BRANDING

Why Branding is Important & how Tech Bros Startups Always Regret Skipping it

I remember sitting in a pitch meeting with a tech founder who proudly told me, “Branding?…

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BRANDING

Growth Without Gimmicks: Playing the Long Game with Brand Consistency 🌟

In a world of viral trends and shortcut strategies, the brands that win are the ones that stay consistent. From Hermès’ slow luxury to Stüssy’s cultural loyalty and New Balance’s quiet confidence, this article breaks down why brand consistency—not hype—is the key to lasting growth. Learn how emerging brands can build trust, community, and impact by playing the long game.

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BRANDING

What’s Next in Brand Storytelling? 5 Must—See Trends

Brand storytelling has moved beyond marketing—it’s about meaning, movement, and building communities. In this trend-forward breakdown, Kyle Frazier of Archtoculture explores five powerful shifts reshaping how brands show up and stay consistent: from participatory storytelling and brand documentaries to culture-driven creativity and strategic collaborations. Discover how brands that co-create with their audiences and anchor their narrative in purpose will lead the next chapter of storytelling in 2025 and beyond.

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challenges entrepreneurs face - Sheila Lirio Marcelo, Kathryn Finney, Daniella Pierson, and Sara Blakely

EMERGING BRANDS

What’s Holding You Back? Top 5 Challenges Entrepreneurs Face

From fear of failure to funding gaps and impostor syndrome, the challenges entrepreneurs face can feel overwhelming—but they’re also surmountable. In this honest, story-rich breakdown, Kyle Frazier of Archtoculture explores five real reasons founders hesitate to start (or scale) their business—and how each roadblock holds the potential to shape stronger brand consistency, clarity, and resilience. Featuring lessons from leaders like Sara Blakely, Daniella Pierson, Kathryn Finney, and Sheila Lirio Marcelo, this is a must-read for purpose-driven entrepreneurs ready to move from fear to forward.

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EMERGING BRANDS

Target’s DEI Strategy/Rollback: The New Reality for Emerging Brands

Target’s decision to roll back its DEI initiatives sent shockwaves through the startup and minority-owned business communities. In this article, Kyle Frazier—Target Takeoff alum and creative strategist—unpacks what this means for emerging brands, the risks to equity in retail, and why now is the time for entrepreneurs to unite, adapt, and advocate for lasting change.

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BRAND STRATEGY

FROM FOUNDER TO BRAND STRATEGIST: Helping Brands Build, Grow, and Succeed

What does it take to go from startup founder to trusted brand strategist? In this candid breakdown, Kyle Frazier shares how his journey through Target’s Accelerator Program helped launch not just a grooming brand, but a creative agency supporting emerging brands across retail. From CPG wins and celebrity partnerships to branding lessons that stick, this story is packed with actionable insights for founders ready to scale.

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BRAND STRATEGY

Brand Trust — The Fallout and the Fix 😉

Brand trust is the backbone of loyalty, reputation, and long-term success. But when trust is lost—through controversy, missteps, or poor communication—the fallout can be swift. This article explores the real impact of broken trust and offers a roadmap for brands to rebuild stronger through transparency, consistency, and authenticity.

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