Brand Audit Report Card: Rivian
Overview One of the brands that have been on my radar has been a certain automotive…
How Cultural Branding became synonymous with the NBA Finals
Cultural branding has transformed the NBA Finals into more than just a championship—it’s now a storytelling platform where teams build legacy, identity, and fan loyalty. Through brand hierarchy, visual design, and off-court culture, franchises like the Pacers and Thunder show how emerging brands can scale through emotional connection, not just wins.
How Ryan Coogler’s Sinners Redefines Ownership, Personal Branding & Storytelling
Ryan Coogler’s Sinners is more than a powerful film—it’s a blueprint for brand strategy, personal branding, and cultural ownership. From negotiating creative control to building cultural resonance through storytelling, Coogler shows how brand consistency and knowing your value can drive legacy-building results. This breakdown explores how founders, creatives, and marketers can apply these lessons to build brands rooted in authenticity, community, and bold vision.
Decoding the Labubu Trend—and What It Means for Fashion Brands
What do a $200 vinyl toy, a viral Stanley Cup, and a limited-edition handbag have in common? Culture. The Labubu craze isn’t just about collectibles—it’s a masterclass in scarcity, storytelling, and status. This article breaks down how POP MART’s spiky-eared icon is rewriting the rules for fashion and accessory brands. From identity-driven hype to non-traditional luxury cues, discover what your brand can steal from the toy that’s moving like sneakers and styled like a Birkin.
Why Branding is Important & how Tech Bros Startups Always Regret Skipping it
I remember sitting in a pitch meeting with a tech founder who proudly told me, “Branding?…
Growth Without Gimmicks: Playing the Long Game with Brand Consistency 🌟
In a world of viral trends and shortcut strategies, the brands that win are the ones that stay consistent. From Hermès’ slow luxury to Stüssy’s cultural loyalty and New Balance’s quiet confidence, this article breaks down why brand consistency—not hype—is the key to lasting growth. Learn how emerging brands can build trust, community, and impact by playing the long game.
What’s Next in Brand Storytelling? 5 Must—See Trends
Brand storytelling has moved beyond marketing—it’s about meaning, movement, and building communities. In this trend-forward breakdown, Kyle Frazier of Archtoculture explores five powerful shifts reshaping how brands show up and stay consistent: from participatory storytelling and brand documentaries to culture-driven creativity and strategic collaborations. Discover how brands that co-create with their audiences and anchor their narrative in purpose will lead the next chapter of storytelling in 2025 and beyond.