How Essence Fest Sparked a Brand Crisis: A Cultural Case Study
Growing up Essence magazines were a fixture in my house. Watching my mother flip through every…
How Layoffs and Consumer Trust Are Redefining Brand Loyalty
Why Cutting People Could Be Undermining Your Culture, Credibility, and Future Equity I saw it with…
Why the Best Brands Are Building a Growth Community, Not Funnels
The Future of Marketing Isn’t Funnels. It’s Trust. Performance marketing had a good run. It was…
Hype or Heritage: 3 Brand Strategies Every Emerging Founder Should Steal
I still remember the moment I saw Willy Chavarria’s collection at NYFW. There was silence—not from…
Stop Chasing Trends—Start Understanding Them with Authenticity in Branding ✨
I Used to Chase the Hype. Now I Decode It. 🔍 When I was just getting…
Brand Audit Report Card: Rivian
Overview One of the brands that have been on my radar has been a certain automotive…
How Cultural Branding became synonymous with the NBA Finals
Cultural branding has transformed the NBA Finals into more than just a championship—it’s now a storytelling platform where teams build legacy, identity, and fan loyalty. Through brand hierarchy, visual design, and off-court culture, franchises like the Pacers and Thunder show how emerging brands can scale through emotional connection, not just wins.
📌 Overcoming Perfectionism: Why Minority-Owned Brands Feel Pressure to Be Perfect
Many minority-owned brands feel pressured to be perfect across every metric—product quality, social impact, and ethics—while battling systemic funding gaps and unrealistic expectations. This article explores how founders can overcome perfectionism, scale sustainably, and thrive without burning out.
🔓 Unlocked: How Kendrick, Drake, Rihanna & Beyoncé Leverage Artistic Authenticity
What makes Kendrick Lamar, Drake, Rihanna, and Beyoncé stand out in today’s saturated market? Their secret: artistic authenticity. This article explores how each icon balances branding and marketing—from storytelling to viral campaigns—and reveals how emerging brands can apply these same principles to grow with purpose, not just publicity.
🚀 Benefits of AI in Business: Hacks Emerging Brands Are Using to Scale Smarter
AI is no longer optional for emerging brands—it’s essential. In this article, creative brand strategist Kyle Frazier explores how startups are using AI to automate tasks, personalize customer experiences, and scale efficiently without losing authenticity. With real-world insights from Blavity, Drift, Under Armour, and more, this is your playbook for scaling smarter in the AI era.