brand strategy

The Future of Marketing Isn’t Funnels. It’s Trust. Performance marketing had a good run. It was…

I Used to Chase the Hype. Now I Decode It. 🔍 When I was just getting…

What makes Kendrick Lamar, Drake, Rihanna, and Beyoncé stand out in today’s saturated market? Their secret: artistic authenticity. This article explores how each icon balances branding and marketing—from storytelling to viral campaigns—and reveals how emerging brands can apply these same principles to grow with purpose, not just publicity.

When Nike teamed up with Skims, the internet lit up—but so did debate around brand risk, consumer trust, and authenticity. In this breakdown, a brand strategist unpacks the bold move, potential fallout, and what happens when businesses in partnership blur the line between relevance and reputation. From Kardashian overexposure to Tesla-fueled controversy, here’s what every brand should learn before signing the next collab deal.

What does it take to go from startup founder to trusted brand strategist? In this candid breakdown, Kyle Frazier shares how his journey through Target’s Accelerator Program helped launch not just a grooming brand, but a creative agency supporting emerging brands across retail. From CPG wins and celebrity partnerships to branding lessons that stick, this story is packed with actionable insights for founders ready to scale.

Brand trust is the backbone of loyalty, reputation, and long-term success. But when trust is lost—through controversy, missteps, or poor communication—the fallout can be swift. This article explores the real impact of broken trust and offers a roadmap for brands to rebuild stronger through transparency, consistency, and authenticity.